As Director Demand Generation, you'll build and scale our demand gen engine across five channels: Outbound, Inbound, Organic, Webinar, and Event. You'll own pipeline targets for our mid-market business and work closely with our AEs to drive qualified opportunities. This is a unique opportunity to combine traditional demand gen excellence with modern AI automation. You understand what drives pipeline growth—compelling campaigns, smart targeting, rigorous measurement—and you know how to use AI tools to amplify that work. You'll start hands-on, running campaigns and learning what works. Then you'll systematically automate the routine work using AI agents, freeing yourself to focus on strategy and optimization. Think of it as building a demand gen function that punches above its weight.
Are you a builder who thrives without a big team? Do you move fast, experiment constantly, and measure everything? We expect you to take ownership and execute with autonomy. We're looking for candidates who raise the level of our teams, value transparency, and continuously push the boundaries of what's possible in modern marketing.

What you'll do: 

• Own end-to-end demand generation across Outbound, Inbound, Organic, Webinar, and Event channels
• Design and execute multi-channel campaigns targeting mid-market eCommerce decision-makers
• Build and manage a healthy pipeline; achieve quarterly targets for MQLs, SQLs, and pipeline generation
• Work closely with AEs to optimize lead handoff, conversion rates, and closed-won quality
• Deploy AI agents and automation tools to handle routine tasks and scale your impact
• Select and integrate marketing tools (CRM, automation platforms, AI agents, analytics)
• Track and report on performance metrics: pipeline health, cost per opportunity, conversion rates, channel ROI
• Provide market feedback on messaging, positioning, and campaign performance
• Build scalable processes and playbooks as the function grows

• Extensive B2B SaaS demand gen experience with a proven track record of driving pipeline growth in mid-market segments
• Multi-channel expertise – you've run successful campaigns across outbound, inbound, events, webinars, and organic channels
• AI and automation experience – you've deployed AI tools or agents in real demand gen workflows and can show measurable results
• Technical comfort – you can evaluate tools, work with APIs and integrations, and get systems talking to each other without heavy IT support
• Builder mentality – you're comfortable starting small, moving fast, and figuring things out as you go
• Data-driven – you measure everything, optimize based on results, and can clearly articulate ROI
• Deep MarTech knowledge – proficient with Salesforce, marketing automation, and modern demand gen tools

• New McKinsey Management Team
• Private Equity owned business
• Drive growth for a world-class product with proven ROI for leading eCommerce brands
• Own the entire demand gen function; direct impact on company revenue
• Build a modern, AI-powered demand gen engine from the ground up
• Competitive compensation with equity options and transparent performance incentives
• Rapid career growth as the GTM org scales
• Collaborative, high-trust team culture with thoughtful leadership
• Flexible hybrid working across Pforzheim, Berlin, Stockholm
• Modern tools and budget to experiment with cutting-edge marketing technology
• Be part of the eCommerce and AI revolution

Pforzheim, Berlin (hybrid)