Your mission
- Strategic Planning & Alignment: Work closely with the VP of Marketing and Partner Manager to understand priorities and focus areas, including quarterly meetings to align on key activities and ensure cohesive execution.
- Partner Communication & Enablement: Keep key partners informed about FactFinder product developments, use cases, and benefits through regular updates, including webinars, newsletters, and tailored content. Develop enablement materials to empower partners in selling FactFinder effectively.
- Co-Marketing Campaigns: Organize and execute co-marketing initiatives with key partners focused on generating SQLs, including webinars, events, and newsletters.
- Revenue Growth: Expand FactFinder’s market presence through strategic partnerships and drive measurable revenue growth through targeted partner marketing initiatives.
- Program Optimization: Continuously improve partner marketing programs by analyzing performance metrics and gathering feedback for ongoing refinement.